Frequently Asked Questions (FAQs)

Yes. A virtual training is required and the link will be included within the application itself. You can complete the training and return to your application where you left off. The length of the training will be displayed when you open the training link.

The cost of the training is incorporated in the cost of the application.

Before starting your application, make sure you have the following ready:

• Your full name, date and place of birth

• Your principal place of business and all contact information, including work and mobile phone numbers and email addresses

• Your social media handles

• Your employment and business history for the past five years, including any professional licenses, registrations, or certifications held during that period

• Any other existing state registrations as an athlete agent

• Professional players association credentials (if applicable), including the name of the association and status of your certification

• A description of your formal training, practical experience, and educational background related to athlete agent activities

• Three references

• A headshot and bio which will be added to the public registry of agents

Any individual who, for compensation or anticipated compensation, does any of the following must register before contacting an athlete:

• Enters into, or recruits/solicits an athlete to enter into, an agent contract or professional sport services contract;

• Offers anything of value to induce an athlete to enter such an agreement, or to obtain employment for the athlete with a professional sports team; or

• Represents or advises an athlete in connection with an endorsement contract or endorsement activities, including name, image, and likeness (NIL) matters.

Bottom Line: You must register if you're paid (or expect to be paid) to:

• Get an athlete to sign a representation agreement with you, or sign a professional sports services contract;

• Offer an athlete anything of value to get them to sign any deal, or to help them land a spot on a pro team; or

• Represent or advise an athlete on an endorsement / NIL (name, image, likeness) deal.

The law exempts an individual who:

• Acts solely on behalf of a professional sports team or organization; or

• Is a licensed, registered, or certified professional (e.g., attorney, financial advisor) providing services customarily offered by that profession to the athlete

unless that person also recruits/solicits the athlete for an agent or endorsement contract, procures or attempts to negotiate employment for the athlete for compensation, or charges the athlete a different fee than they would charge a non-athlete client. Any of those activities triggers the registration requirement regardless of professional license.

Example: A lawyer who reviews an athlete's endorsement contract and gives standard legal advice (the same service they'd provide any client) doesn't need to register. But if that same lawyer starts recruiting the athlete to sign with a particular brand, negotiates the athlete's pay with a pro team, holds themselves out as that athlete's agent, or charges the athlete a special "athlete rate" different from their normal fee, they've crossed into athlete agent territory and must register.

Yes. SB 389 specifically added NIL/endorsement representation as a registrable activity. You don't have to be registered by a professional sports player's association to represent athletes for NIL deals. If you represent or advise an athlete on an NIL or endorsement contract or endorsement activity for compensation, you must register.

• New system launch: July 1, 2026

• Any athlete agent already operating in Louisiana as of the effective date must be registered under the new system no later than August 1, 2026.

Only if you're handling agent contracts (i.e., negotiating with professional sports teams/organizations). Certification by a players association is not required to register if you're registering solely for endorsement/NIL deal representation, though any certification you do hold must still be disclosed.

Louisiana allows a form of reciprocity. You may apply by submitting a copy of your other state's application, a statement noting any material changes since that filing, and a copy of your other-state certificate. The Division may issue a Louisiana registration if it finds the other state's requirements are substantially similar to (or stricter than) Louisiana's, and that your registration isn't suspended, revoked, or under pending disciplinary action anywhere.

Yes. The statute provides for a $1,000 initial registration fee to help offset the Division's administrative costs, and the background check and training costs are already built into your application fee. Registration is valid for two years. If you are approved for a reciprocal registration based on an other-state certificate of registration, the cost is reduced to $500.

If you represent or advise an athlete on an endorsement contract or NIL deal activity, you must execute a written endorsement representation disclosure with the athlete before or at the start of that representation. It must include your registration status, how your fee is calculated, any third parties who'll be compensated, any expenses the athlete will reimburse, the scope and duration of services you will perform, and the execution date. It isn't filed with the Division automatically, but must be produced on request or subpoena. Failing to execute one means forfeiting your right to compensation for that representation.

Yes, for agent contracts (pro sports representation): you must notify the athletic director and head coach at least seven days before contacting the athlete about representation, and again in writing within 72 hours after an agent contract is executed.

For NIL/endorsement matters, the athlete's disclosure obligations to their institution under R.S. 17:3701 et seq. (the NIL law) still apply, and the agent must help ensure that disclosure happens.

Please be advised of the following obligations under La. R.S. 4:420-434.

Professional Athlete Agents:
If you enter into an agent contract with a student-athlete from Louisiana for professional sports representation, you are required to submit a copy of the signed contract to this office.

NIL (Name, Image, and Likeness) Agents:
You are obligated to provide your athlete with an endorsement representation disclosure prior to or at the time of signing. This disclosure must outline the material terms of your engagement, including but not limited to compensation, duration, and scope of representation, pursuant to La. R.S. 4:420-434. Failure to comply with either requirement may result in penalties under the law.

Once your background check is complete, you can expect a processing time of at least four (4) business days before a determination is issued.

Enter the name you want to register under in the Company Legal Name field. This may be your individual name or your company name, if you have one. The Company Name field will show in the public directory so enter the name you plan to use in your business practice. This will not impact the integrity of your background check.

Choose the title that best reflects the services you plan to provide. The title should be truthful and should not suggest credentials, licenses or authority you do not currently have.